Steps To Do In-Depth Technical SEO Audit
SEO auditing is an essential aspect of a website when it comes to digital marketing. A technical SEO audit is a site-wide analysis that assesses the performance of on-page and off-page activities, identifies problems related to site architecture, analyzes backlinks and social media engagement, scans keyword density, and investigates issues related to duplicate content.
Below we have enlisted different tools you need to perform in-depth technical SEO audits, their types, and how they can be beneficial for your website.
What is a Technical SEO Audit?
SEO audit is the process of identifying problems or errors that may prevent your site from ranking on Google and other search engines. Several parts make up a proper SEO audit, including,
- Ensuring that your site is being crawled, indexed, and rendered correctly by Google
- Checking Your Website for On-Page SEO Problems
- Checking your off-page SEO for potential problems on other sites that are related/linking to your site
- Knowing that users are having a good experience on your site (for both mobile and desktop users)
- Keywords – Optimizing Your Content
- Linking Your Website to Duplicate Content
- Set up and maintain comprehensive reporting to track your website’s performance
Let us now read about some technical SEO audits
- SEO Technical Audit
This technical SEO audit will help you identify technical issues with your website that are preventing search engines from crawling your site or understanding the content. The SEO technical audit report summarizes all technical issues along with solutions so that you can take immediate action.
- Competitive Website Audit
With Competitive Website Audit, you can get a complete picture of what your top competitors are doing for SEO and how your SEO activities compare to theirs. This process will enable you to identify what might work better for your market segment and implement a successful marketing strategy to build your business.
- SEO Link and Content Audit
Website links and content need to be audited to ensure that your search rankings are not negatively affected. Link auditing profils issues related to inbound links, wrong links, or broken links in your website. SEO Content Audit assesses your website copy for relevance and evaluates the current state of the website’s content.
- Local SEO Audit
With Local SEO Audit, you get accurate and actionable data on critical areas of local optimization, including local listings, local quotes, on-site and off-site local activities, local search rankings, and reviews.
In addition, local SEO Audit produces a report detailing issues related to these key areas so you can fix concerns and improve local rankings.
Why is In-Depth Technical SEO Audit Important?
With proper technical SEO audit, you can avoid facing negative impacts on your website; we have mentioned below a few of them to help your site:
- Deprived of organic traffic due to site health issues
- Losing sales opportunities or losing a competitive edge to other brands
- Indexing your site incorrectly (meaning searchers won’t be able to find it)
- Google is facing penalties for toxic backlinks.
What Tools you should have to perform a SEO Audit ?
Site Audit Tool
This is a comprehensive, top-down look at your site’s performance. SEO Site Checkup is a free auditing tool that will analyze the entire website into 6 different categories: Mobile usability, SEO issues, Social media, Servers, Security, and Semantic web.
Google Analytics provides you with metrics and data about your site’s performance in search engines. This auditing tool can help you examine your website’s SEO with accurate data — this is especially true if you pair Google Analytics with Google Search Console.
Google Search Console
Google Search Console lets you see if your site is indexed correctly and how it’s showing up in SERP.
Google PageSpeed Insights
PageSpeed Insights measures your site’s page performance for both mobile and desktop platforms
Google Schema Markup Testing Tool
If you’re creating the schema for your site (which we’ll cover in a bit), you’ll want to make sure that the code is built correctly without errors.
Google Schema Markup Testing Tool allows you to test and verify that your schema is error-free
Follow These Steps Below To Improve Your Website’s SEO Performance And Increase Your Search Traffic.
Step 1: Check That Your Site Is Browsable
Step 2: Start A Website Crawl
Step 3: Check Google For Indexing Problems
Step 4: Verify That If You Rank According To Your Brand Name
Step 5: Do Some Basic On-Page Seo Checks Manually
Step 6: Explore More On-Page Issues In Crawl Reports
Step 7: Ensuring Unique Content And Verifying Low Quality Content
Step 8: Check That Your Site Loads Fast
Step 9: Check For Structured Data Errors
Step 10: Analyze Organic Search Traffic
Step 11: Check That The Ranking Is Going In The Right Direction
Step 12: Overview The Pages With High Volume Keywords In Positions 5-10
Step 13: Analyze Your Backlink Profile
Step 14: Find And Fix Broken Links From Your Website
Step 15: Find “Content Gaps”
Step 16: Conduct A Full Materials Audit
As you can see, doing a technical SEO audit is not tricky. Using the tips above, you will also be capable of successfully creating a space to store all the SEO audit data. Then, using tools like schema markup testing and Google Analytics, you can copy and paste the data you need to audit your website.
It may take some time to go through this process the first time. However, for your next SEO audit in six to twelve months, it will proceed very quickly. I am sure you will find your technical seo audit to be well spent. Regular audits will help improve your ranking and your user experience as well.