In Covid-19 almost every single business is in a loss, in this environment, you can’t even imagine starting a new business. Due to the Lockdown, the small industries that are into non-essential goods have either shut down or facing huge losses. Many industries have faced a decline in traffic.
The only way to fight with this virus is to lock down inside the home and every country is under lockdown. Almost everybody is at home while some of them working from home and some don’t have any work. During this time the websites and social media channels have seen the huge hike in the traffic.
Some Companies have updates or create their company’s websites, created Social Media Channels, started using Digital Marketing services like SEO, SMM, etc. The Company that was totally dependent on Traditional ways of advertising has also started allocating the budget towards Digital Marketing.
We all know that the situation will not be under control in the near future. Markets are closed and everyone is trying to move their business online, but if you won’t use the Digital Marketing Trend, then all of your efforts will be wasted. So in this article, we will suggest some of the best Digital Marketing trends which will help your E-commerce store in this pandemic.
Digital Marketing Strategies That You Should Have to Adopt During COVID19 Pandemic
1. Use Social Media Channels to connect with Customers
Everyone is locked at home, No one can go meet with their family and friends. So right now everybody is on Social Media. According to the data, during the Lockdown the users spend around 4-5 hours on Social Media channels like Facebook and Instagram. So, this is the right time to join social Media and Connect with customers, Show them your product or services, and build a good relationship with your existing customers.
2. Start work on Local SEO
During this Pandemic, we all look for a local destination for service and supplies. So you should start working on Local SEO Strategies and make sure you optimize your website for “Near Me” Searches. This will help you to grow your business in your neighborhood and will help you to build a healthy relationship with your customers.
3. Start using Paid Ads
We all know that currently, the virus has affected almost every business, some businesses are cutting their cost and some are closed. So right now the number of advertisers has been declined but the amount of traffic has been increased. This led to a decrease in cost per click so if you want to run PPC ads for your website then this is the best time to do so.
4. Getting started with SEO
Coronavirus has changed the consumer’s mind. Malls and Market are closed and most of us are ordering the daily need product online. According to a survey, almost 20% of consumers who usually purchased the product from Malls and Market are now preferred to buy products online. If you do SEO perfectly then your E-commerce store will appear on the first page and you will definitely increase the traffic and the conversion.
5. Start using E-mail Marketing
E-mail Marketing is one of the best ways to increase brand awareness and to build healthy relationships with existing customers. If you already have the list of your exciting customers then you can start by sending them personalized emails.