ecommerce tracking in google analytics

Ecommerce Tracking in Google Analytics – Complete Guide

If you run an online store, depending on the analytics reports from your shopping cart is not enough. To effectively measure and get an authentic track of your sales, billing details, order value or any other, you need ecommerce Google Analytics for your website. 

If you still are wondering why I need to track data for my online store, then you certainly are kidding. Running an online business has the most significant advantage that one might not get from brick-and-mortar storefronts, and that is data. It speaks volumes of what your digital operations are catering to and where it will take your business. 

Why Set Up Ecommerce Tracking In Google Analytics?

This indeed is a question popping in your mind if you are a newbie to the ecommerce world or even have spent years here. There are different sets of data that you can record using the enhanced ecommerce Google Analytics tool, 

  • Insight of the visitors that define the number and demographics
  • Discover the most used keywords and search terms visitors are using 
  • Get track of the sales and revenue performance
  • Boost sales by optimizing the conversion funnel
  • Know the KPIs of your business – conversion rate, per session value, average order value, landing pages, and more
  • Better decision making with a data-driven approach with accurate data records

The robust set of reports that Google offers help you to get a better understanding of which products are the best selling and also, the most viewed. You, as a seller, get to know the path and variables for successful conversions using ecommerce tracking in Google Analytics

Now that you know why you need ecommerce Google Analytics for your ecommerce business, let us help you with setting one for you. We have written up a complete guide to set up Google Analytics to help you get over the learning curve and evaluate the performance of your online store.

Google Analytics – How To Set Up Ecommerce Tracking

Let’s hop onto the steps to set up ecommerce tracking in Google Analytics

Step 1 – Sign in to Google Analytics

To start with Ecommerce tracking, you first need to create a Google account. You can use your existing Gmail account and then sign in to Google Analytics. Make sure you are using the Gmail account, which is not linked to any personal email accounts. In case, you can create a new Google account.

 Next, you need to connect your online store to Google Analytics. 

Step 2 – Click “Admin” and then, view

The next step would be to enable ecommerce tracking. For this, go to your account settings by clicking on the “Admin” option at the bottom. 

Step 3 –  Find “Ecommerce Settings”

Then, click on the “View Settings”

You will find the “Ecommerce settings” option on the left after going to the settings. 

ecommerce settings

Step 4 – Make the“Enable Ecommerce” ON

Here, you will see the “Enable Ecommerce” button that you need to toggle to get it “On.” 

ecommerce set up

After enabling it, you can also create the funnel steps for your ecommerce Google analytics report. 

ecommerce Google analytics report

Step 5 –  Submit the changes 

You are now all set to get access to your records as Google Analytics will start tracking your website data. All you need is to complete the final step by choosing “Next Step” and then clicking the “Submit” option. 

Check The Performance Of Your Online Store 

Once you save the options, you are ready to track the data. All you need is to go to follow:

 “Conversions > E-commerce > Overview.”

ecommerce overview

You can check all the aspects of your website performance. And, move on to better decision making by analyzing the reports. 

Winding Up

Running an online store is not as ebay as it seems. But it can be made easier with the right use of tools for your website and your selling journey. The advances that technology has introduced can be measured with the availability of several AI tools that can fetch data in no time. And for a seller, nothing is more important than having authentic data that can be further used for better decision making and other aspects.  

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