Blogs and Social websites act as a perfect medium for individuals with similar interests to share their view points and experiences about all angle of life. Be it businesses or products, they are all under analysis of the general public who are ready to share their view. Therefore, brands are under constant pressure to keep a clean image online. That’s where online reputation management kicks in!
ORM (Online reputation management) is about establishing yourself as a credible and authoritative company for the particular product or business you are committed to. It’s all about keeping the most matching, useful and positive results about your business on the first page of the search engines. If current client during a simple search of your brands sees something negative as a top result, then you are taking a major risk of losing opportunity.
There are many points why it’s necessary to have an online reputation management process in place to help you with your social media and other digital marketing campaigns.
Boost your Sales You will agree with me when I say that almost now-a –days everyone researches brands, services, and products online before they make the final purchase. Product conversion with product ratings by customers: Conversion closely twice, going from 0.44% – 1.04% after the same product displayed its five-star rating (Marketing Experiments Journal).
Build Trust and Credibility Having the faith of your customers is a main component of success. The internet makes everyone a brand advisor and you should worry about negative content spreading like wildfire online. If company loses the confidence of the audience, then there is a chance that you will never be able to turn it positive again. If you can grow from this negative to regain trust from your audience, the cost will be high in comparison to having a process in place that could have prevented it.