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Five Essential Digital Marketing Strategies for Business Success

Content Marketing

Here are five ways of digital marketing strategies through which you can boost your business and expand it.

As we all know the fact that the internet has become an important part of our everyday life. Therefore the need for digital marketing has become crucial in order to advertise and promote our businesses. Digital marketing is an effectual way to attract new potential customers online and hold them as it will help you to grow your brand.

Before we start the essential digital marketing strategies for business success, let us first understand the concept of digital marketing strategies.

It is a series of activities that we perform to achieve our company objective through carefully select the online channels. The word Strategy tells about how we can accomplish our goals in order to flourish our business.

Here are the five Beneficial Digital Marketing strategies for Business Success:

  1. Content Marketing
  2. Social Media Marketing
  3. Search Engine Optimization Services
  4. Email Marketing
  5. Guest Posting Services

Content Marketing

Content Marketing

Why we say that content is the real king in digital marketing because content plays a vital role in order to engage new visitors and hold them so that these visitors read our content and if the content looks attractive to them they will enlist it.

Content marketing is all about the way we present our content in front of visitors as if our content can solve the query of the visitor then they definitely hold our service tells others to check our services. We should make sure that the content is not irrelevant as it will break the interest of our visitor. Content should always to the point and can solve customer problems. You can use different types of content marketing strategies to promote your content in front of others such as

  • Blog writing
  • Article Submission
  • Question & Answer

Blog Writing: Establish a strong blog with significant information to help to restrain the new visitors. Posting neoteric and refreshing content regularly or weekly basis helps us to hold the engagement.

Article Submission: refers to the writing of articles that are relevant to your business and then getting them added them into the top popular article submission sites or we can post our articles on different social media platforms like Facebook so as to generate the traffic and grab the attention.

Question & Answers is another way to promote our content to those people who are keen to read our content. It allows us and others to change our views on some particular topic which help them to solve problem or we can promote our services in the form of this by giving the answers and thus promote our services. The most popular sites for question & answer is Quora.

Social Media Marketing

Social Media Marketing

For business success, social media plays an important role to promote our services at a wide scale as it became mainstream to tell anything at a global level. The main course of customers is attraction & engagement. First of all, we have to determine the main platforms from where we get our targeted audience. Once we figure out this then we can easily create our business profile and share our valuable information with them.  Additionally, social media marketing gives you the opportunity to launch your new product and promote it through social media posts.
Social media marketing is of two types one is organic marketing and in-organic marketing.

Organic Marketing is a type of marketing in which we promote our service without paying anything to someone. This allows us to increase visibility organically and generate traffic to your website. In simple words, you don’t want to pay advertising charges to platforms like Facebook, Google, etc. to visible on their pages and thus you can achieve your goal naturally.

Inorganic Marketing is a type of marketing in which we have to pay money and advertise our services to show ads to the users when they are browsing through respective platforms. Inorganic marketing is useful for short term use and helps us to increase traffic rapidly. There are some platforms where you advertise your services such as Facebook Ads, Instagram Ads, etc.

Search Engine Optimization SEO

While outsourcing your business always remember that search engine optimization plays a crucial role as it generates organic backlinks for your website which means people will able to recognize your website through different channels whether it was classifieds, business listing, quora, forums or discussions through these medium people will able to understand your service. Search engine optimization consists include on-page optimization and off-page optimization.

On-Page Optimization: As the name suggests on-page optimization is those activities in which we perform activities on the website like website audit, competitor analysis, etc. On-page optimization allows us to rank our website in Google SERP’s. Improve google position and search ranking.

Off-page optimization is those activities in which we perform activities for the website like classifieds, ping submission, bookmarking, competitor analysis, Business Listing, etc. These activities help a website to get relevant backlinks for the website and also generates leads.

Email MarketingEmail Marketing

For a perfectly successful business, we always wish to expand our business and attract new customers for this you have to target the specific type of audience to whom you want to sell services. Email marketing is such a kind of activity which helps you to target those specific people and send attractive mail to them so that they may love our services and thus we can expand our business globally. Email marketing also consists of email Extraction or Fetching.

Email Fetching is a technique through which we can target those emails which are similar to our services so that it helps us to sell our services to those people who are interested in it. With the help of Google, we can easily extract the mail of the company to whom we are targeting.

Conclusion

So Digital Marketing is a pursuit through which we can achieve effective business success. In today’s online world everyone wants to get their services online for this digital marketing or online marketing strategies plays an ultimate goal to empower brand awareness. It is a plan of action through which increases traffic and holds engagement and increases the visibility of brand or services.

Latest Marketing Trends We Can’t Wait to See in the Upcoming Year

  1. Artificial Intelligence

With technology intermixing with all aspects of our lives, it hasn’t spared the advertising and marketing industry too. Chat bots are preferred where one can talk 24/7 to an assistance related to any help he/she wants, this is a part of AI and is expected to become more popular by this year.

 

  1. Video marketing

Just scrolling through your social media feed you will encounter more videos than normal motionless picture advertisements because this is an age that prefers live video streams, 360-degree videos, video demonstrations, branding clippings over any of the old advertising techniques. With this, we will see more people turning to this strategy and more tools which will analyze the consumer response to video will emerge.

 

  1. Marketing attribution

It simply means the relationship between marketing and revenue. It measures the quality of specific Marketing Avenue based on their performance. It helps you to understand better where exactly your customers are viewing your products more.

 

  1. Interactive content marketing

People will be more influenced to buy the products or visit your website when the content displayed is user interactive. Engaging customers in a few contents and offers or giving them an ability to personalize the content and then see the changes is something that is appreciated by the users and hence this will be one of the trends one will see emerging in this year.

 

  1. Influencer marketing

It is surely an age of AI but let us not forget that it is the people who have made the robots and hence they are also capable of carrying out campaigns and influencing people. 2018 will also see individual or group of people convincing others to use the product. Authenticity needs to be maintained and thus comes this marketing strategy.

 

 

 

Facebook Marketing Tips for Indian Online Stores: Types of Facebook Ads & Targeting your Audience

Facebook is a Place that houses more than 1.1 billion users across 213 countries in the world. That would make it the third most populous country in the world if it were one! This means it is one of the best platforms for any business to push its products to new customers, create a brand name and build a personal relation with its customers. If you have an online store and you are looking to advertise your products to the right people, Facebook is THE platform to do so.

When Chumbak Company started out in 2010 as a store that sold cool and funky accessories with an Indian touch, they used Facebook advertising to catapult to popularity. They used Facebook ads to grab users engaged with the brand, drive new people to the page, increase traffic to its product range and to promote offers and discounts. Then 25% of their online revenue now comes from Facebook. The ROI is as high as 5 times the total spend and 30%-40% of their total website traffic comes from Facebook.

That is the power of Facebook paid marketing. In this blog, we go through everything you need to know about advertising on Facebook to take your e-commerce store a couple levels higher and boost those sales figures.

For simplicity’s sake, we divide the blog into 2 parts.  1st part, we talk about the following topics:

  • All Different types of ads you can create on Facebook.
  • The different points you have to define and target the people who see your ads.

In the 2nd part we went deeper into the topic and explore the following points:

  • How to understand and to use the Facebook ad interface.
  • How to analyze data and to track your ads’ performance.
  • How much capital you should spend on Facebook ads.
  • So let’s get started now!
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