Latest Marketing Trends We Can’t Wait to See in the Upcoming Year

Latest Marketing Trends We Can’t Wait to See in the Upcoming Year
  1. Artificial Intelligence

With technology intermixing with all aspects of our lives, it hasn’t spared the advertising and marketing industry too. Chat bots are preferred where one can talk 24/7 to an assistance related to any help he/she wants, this is a part of AI and is expected to become more popular by this year.

 

  1. Video marketing

Just scrolling through your social media feed you will encounter more videos than normal motionless picture advertisements because this is an age that prefers live video streams, 360-degree videos, video demonstrations, branding clippings over any of the old advertising techniques. With this, we will see more people turning to this strategy and more tools which will analyze the consumer response to video will emerge.

 

  1. Marketing attribution

It simply means the relationship between marketing and revenue. It measures the quality of specific Marketing Avenue based on their performance. It helps you to understand better where exactly your customers are viewing your products more.

 

  1. Interactive content marketing

People will be more influenced to buy the products or visit your website when the content displayed is user interactive. Engaging customers in a few contents and offers or giving them an ability to personalize the content and then see the changes is something that is appreciated by the users and hence this will be one of the trends one will see emerging in this year.

 

  1. Influencer marketing

It is surely an age of AI but let us not forget that it is the people who have made the robots and hence they are also capable of carrying out campaigns and influencing people. 2018 will also see individual or group of people convincing others to use the product. Authenticity needs to be maintained and thus comes this marketing strategy.

 

 

 

Facebook Marketing Tips for Indian Online Stores: Types of Facebook Ads & Targeting your Audience

Facebook Marketing Tips for Indian Online Stores: Types of Facebook Ads & Targeting your Audience

Facebook is a Place that houses more than 1.1 billion users across 213 countries in the world. That would make it the third most populous country in the world if it were one! This means it is one of the best platforms for any business to push its products to new customers, create a brand name and build a personal relation with its customers. If you have an online store and you are looking to advertise your products to the right people, Facebook is THE platform to do so.

When Chumbak Company started out in 2010 as a store that sold cool and funky accessories with an Indian touch, they used Facebook advertising to catapult to popularity. They used Facebook ads to grab users engaged with the brand, drive new people to the page, increase traffic to its product range and to promote offers and discounts. Then 25% of their online revenue now comes from Facebook. The ROI is as high as 5 times the total spend and 30%-40% of their total website traffic comes from Facebook.

That is the power of Facebook paid marketing. In this blog, we go through everything you need to know about advertising on Facebook to take your e-commerce store a couple levels higher and boost those sales figures.

For simplicity’s sake, we divide the blog into 2 parts.  1st part, we talk about the following topics:

  • All Different types of ads you can create on Facebook.
  • The different points you have to define and target the people who see your ads.

In the 2nd part we went deeper into the topic and explore the following points:

  • How to understand and to use the Facebook ad interface.
  • How to analyze data and to track your ads’ performance.
  • How much capital you should spend on Facebook ads.
  • So let’s get started now!
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