Facebook is a Place that houses more than 1.1 billion users across 213 countries in the world. That would make it the third most populous country in the world if it were one! This means it is one of the best platforms for any business to push its products to new customers, create a brand name and build a personal relation with its customers. If you have an online store and you are looking to advertise your products to the right people, Facebook is THE platform to do so.
When Chumbak Company started out in 2010 as a store that sold cool and funky accessories with an Indian touch, they used Facebook advertising to catapult to popularity. They used Facebook ads to grab users engaged with the brand, drive new people to the page, increase traffic to its product range and to promote offers and discounts. Then 25% of their online revenue now comes from Facebook. The ROI is as high as 5 times the total spend and 30%-40% of their total website traffic comes from Facebook.
That is the power of Facebook paid marketing. In this blog, we go through everything you need to know about advertising on Facebook to take your e-commerce store a couple levels higher and boost those sales figures.
For simplicity’s sake, we divide the blog into 2 parts. 1st part, we talk about the following topics:
- All Different types of ads you can create on Facebook.
- The different points you have to define and target the people who see your ads.
In the 2nd part we went deeper into the topic and explore the following points:
- How to understand and to use the Facebook ad interface.
- How to analyze data and to track your ads’ performance.
- How much capital you should spend on Facebook ads.
- So let’s get started now!