How Do SEO Services Help Enhance Website Visibility?

How Do SEO Services Help Enhance Website Visibility?

You need to develop your business more and want to be found on the head of any internet searcher; at that point, all you need is a solid business establishment. Search engine optimization experts are entrusted with making the conditions and Marketing stage essential for their customers. Search engine optimization services must be structured so that it shouldn’t be extremely entangled for use, for the two, customers and businesspeople. On the off chance that you need to advance your business or organization locally, at that point, you should get a confidant in a local SEO company.

The varieties of steps via which you can get on the top of any search engines are listed below – 

RELEVANT KEYWORDS – At times, the most significant test in gaining better watchword positioning is getting any SEO to better comprehend the page’s theme. You should place in the right keywords or, if nothing else, the most applicable keywords. This, thus, may mean marginally better rankings. Or possibly, give you a superior possibility at expanding your indexed lists further.

INNOVATION UTILIZED BY THE ORGANIZATION- The organization must utilize the most dependable technique to advance the organization. Natural strategies are fundamentally correct procedures like a white cap strategy to promote your organization’s site. Other old strategies to improve can cause serious harm to the organization. For a moment, on the off chance that an organization needs advancement close to the neighborhood Delhi region, at that point as well as can be expected to be a web-based life stage for progress. The best digital marketing company in Delhi can be none other than Facebook advancement or might be Instagram because the new age of people is more drawn in with this web-based life stage. The organization must concentrate on the Facebook promotion service globally.

THE IDEA Of CORRESPONDENCE AND CLIENT SUPPORT – Attempt to enlist an organization that always keeps up a quiet and considerate correspondence with their customers. The most significant factor for any organization is to draw in customers with their sweet motion. Aside from smoothness, The SEO administrations should give you standard reports on your sites and ought to likewise be responsive to your thoughts.

CONTENT SHOWCASING – content advertising might be considered the ideal approach to draw in customers for both on the web or disconnected review. The content composition or web journals on various themes can draw in customers to your website. Content writing agencies can accomplish better work for your organization; all you need is part of alluring online journals on everyday life.

BOOST TRAFFIC WITH A LEADING SEO AGENCY – In the event that you truly need to support a parcel of traffic to your business site then the most ideal route is to contact leading SEO organizations. Leading SEO organizations structure your site so that there are parcels of hustle clamor, visitors will get your site at the head of any search engines. Web optimization organizations put applicable and most basic keywords to your site and subsequently a lot of visitors can undoubtedly reach your site and soon your website will be noticeable at the highest level of web search engines. In any case, you can just accomplish this immense traffic by picking the best SEO organization.

What is the SEO Strategy for a New eCommerce Website in 2020?

What is the SEO Strategy for a New eCommerce Website in 2020?

The disruption caused due to coronavirus has braced the business with a negative impact. This will further result in the change of approach, strategies, and roadmaps of business, and people need to adapt to this “new normal.” For the more significant response of the company in this changing environment, one must understand the role of SEO and plan effectively against COVID-19’s impact.

The acronym SEO stands for Search Engine Optimization, which can be defined as optimizing one’s website to get un-paid and organic traffic from the search engine result page. It’s now one of the most commonly used digital marketing strategies for business success. The priority of any e-commerce would be to top the search engines, and one often thinks that paid search can place him or her at the top of the SERPs, but that may not be sustainable. This is where the use of SEO becomes effective in organically increasing engagements. Even SEO services are highly effective for small businesses to evolve, particularly in this uncertainty, by grabbing social attention.

Optimizing e-commerce sites is significant. Nowadays, people before buying any product they want, research on Google or any other search engine. SEO helps to rank the e-commerce website higher than its opponents. So when the potential clients search for it, the e-commerce site is shown in the right way so it can be located at ease, and they can easily click on it.  This is the best free way to engage more organic traffic to the business. The business will not be solely dependent on advertising if optimization is done rightly.

Few updated techniques and steps to create an SEO strategy in 2020:

Going for something off-track in a unique way would be beneficial.

  • Optimizing for Search Intent and On-page SEO will be a great option.
  • Creating a list of keywords and adding a hook would undoubtedly be beneficial.
  • One should analyze Google’s first page.
  • One should be aware of the E-commerce SEO services Packages and must create eye-catching content.

Keyword research is considered to be the core of the e-commerce SEO optimization strategy. It’s critical as focusing on the wrong keyword may lead to a negative impact and result in low-trafficking hence, further destroying the whole purpose. Firstly listing one’s category and product pages and mapping on a page-by-page basis is essential for one’s SEO efforts. One’s research should contain product-related keywords that should be strongly related to one’s brand.

The best SEO companies in Delhi NCR provide reliable leads and understand the strategies keeping in mind the present scenario. They not only get through the keywords and links but also comprehend the revenue-driven approach for more engagements and instantly convert superior quality leads. Firstly the agency would know about one’s brand, concepts, and business policies before framing the final keywords. They evaluate the on-site conversion goals, targets by developing an initial chart of digital strategy, which would indeed be helpful in this situation to gain quality traffic.

Which SEO Tool is Better in Between SEMrush, Ahrefs, and Ubersuggest?

Which SEO Tool is Better in Between SEMrush, Ahrefs, and Ubersuggest?

Introduction:

When you try to improve the rank of your website on different search engines, you have to perform some SEO activities. This way, the traffic will increase along with the visits. There are several SEO Reporting Tools through which you can do this work. But each one has its advantages and own drawbacks which you have to consider before using it. In this post, we discuss three of the best SEO Tools through a brief comparison between the three. You will know about all and make a clear decision to use one of them.

The three Tools:

We are making a difference between the three most popular SEO tools available in the market (Ahref, SEMrush, and Ubersuggest). Ahref and SEMrush are similar in operation, features, and functionalities. Ubersuggest is the newer version and is a free SEO Auditing tool. You would not receive frequent notifications from this tool to upgrade to a paid version.

Differences between SEMrush and Ahref:

When a comparative study between these two SEO tools is done, you can see that SEmrush is slightly a bit better in functionality than Ahref. Both have competitive pricing, but you can have a free trial period with SEMrush. If you are wondering how to find free backlinks, then Ahref is the best one for you. Through SEMrush, you can plan your optimizing strategies.

SEMrush includes features like social performance management, email alert system, activity tracking, and much more to keep track of your website’s performance on the search engines. Ahref also has exciting features like a click tracking system and real-time notifications, among many others.

The difference with Ubersuggest:

Ubersuggest can be, at best, called a useful tool for free keyword idea generation and free keyword search. When it is compared with tools like Ahref and SEMrush, you will see some vital differences. Though Ubersuggest is a free tool unlike the other two, it does not have an on-page SEO Checker or Social media Poster, which is only provided by SEMrush. Ahref produces an analysis of content gaps, content discovery, and checks broken links, which the other tool is not capable of doing.

After long comparisons, it can be declared that Ubersuggest needs some time to develop as a full-fledged free SEO auditing tool. Though it is free of any kind of subscription cost, it has fewer features than SEMrush or Ahref. If you are a freelancer, then it is better to use Ahref. SEMrush is suitable for usage by large enterprises and companies.

Conclusion:

In the coming days, hoards of SEO tools will be available to claim themselves as the Best SEO tool. However, it is always useful to have a comparative study with all kinds of SEO tools and then use them for your work. A comparison of the features, costs, and functionality of these tools is significant. So, start using them and increase the rank of your website on the top search engines.

Role Of Digital Marketing In Tourism And Hospitality to Improve the Sector during Covid-19

Role Of Digital Marketing In Tourism And Hospitality to Improve the Sector during Covid-19

The coronavirus pandemic has hit us hard and unexpectedly, the measures introduced to contain the spread. Aviation, hospitality, and tourism industries are affected mostly by the epidemic. Keeping in mind the present state of crisis, it is estimated that the international tourism economy could decline around 60%-80% due to the potential shock. It is even anticipated that the following months will be even tougher for the hospitality industry. Currently, the traditional marketing methods cannot be carried out; hence the influence of digital marketing stands very effectively.

The introduction of digital marketing will lead to the outsourcing of online reputation management services, which would indeed help the business industry by letting them spend their marketing budget more effectively. Its cost-effectiveness and the bigger crowd can help in recovering the downfall of the sectors due to the pandemic hit.

Online marketing factors will help the industry sustain the interest of people to travel or to go out for eating in a restaurant. These days, people spend additional time sitting at the comfort of their house and scrolling through their social media feed. It is a perfect time to conduct surveys and search for a group of future customers. The vital role of digital marketing will be to keep them motivated to travel internationally and domestically. Safety will be an essential consideration for people, the post-COVID era. Create content for various digital platforms ensuring potential customers to visit or eat around the world with 100% safety and running Facebook campaigns, sending newsletters, going live on Instagram to speak about the new standards set for the proper functioning of the industry to work.

The digital marketing will help the travel industry to hold onto their customer base. It is high time, and the travel industry should welcome their guests to the “new normal.” The Best Digital Marketing Agencies pair up with their local organization to give their potential customers an innovative and unusual experience. They are giving their customers a virtual experience of places to travel. They are offering trips to museums, parks, and forests. This is one of the great ways of marketing using digital platforms. This will leave their new customers wanting more of those places and will remind their old customers of the sweet memories they had of that place. The industry will receive increased user feedback.

It’s undoubtedly the hardest blow in the economic arena since World War 2. To lift the industries and improve its sectors, a lot of considerations, restorations, and, most importantly, rethinking is required. The option of digital marketing will be the most reliable one as the web will evolve and adapt to meet the changes in the present scenario. By merely increasing user feedback by running Facebook campaigns, one can increase engagements and obtain leads and sales even during this period of crisis. The choice of online marketing will open up several ways to positively impact the tourism and hospitality industries to grow.

10 Premier Strategies to Make a Full Business Retrieval from the Crisis.

10 Premier Strategies to Make a Full Business Retrieval from the Crisis.

The Lockdown has led to businesses’ slow growth. Employees are finding it laborious to work in this situation which is even worse than at the time of recession but the situation will steadily get improved is the only motivation with which each and everyone is working and moving in the business.

One of the best things to learn in this Lockdown is about SEO. It’s an accurate time for the companies to work and improve their rankings in search engines and have a heightened awareness for their goods and services in order to enhance customer strength and knowledge. For the concept of SEO going through on-page and off-page SEO services is utterly pivotal.

Some of the chief points to bring your business out of the crisis are as follows –

  • Assume and adapt to the Lockdown situation and customers behavior – 

Worse it may sound but this coronavirus will act as a sadist for a very long period of time. Though some countries and states have started to ease out operations still it’s not the complete time to go out and work like we used to do earlier. It’s immensely vital to understand the overall situation and the public’s behavior.

One should be completed ready with all their tasks. If you own an e-commerce store then your stock should be filled at each time. For the purpose of communicating you should be ready with your gadgets like a webcam.

  • Monitor your expending strategy – 

During this time nearly everyone is facing financial issues therefore it is dominant to work on budget-making. Cutting costs and saving is the best thing to do now if not done earlier. Steps like paying out less on advertisements, reusing the old content, putting halt to the activities that don’t appear to be profit-making should be done. These all should be done after taking guidance from one of the reliable SEO company India like Seo2topp.

  • Explore international markets – 

There are quite many markets that believe in the concept of spending more. In truth, it is better to methodically learn to work in international markets by using SEO tools. A combination of off-page and on-page SEO services will help you understand where the demand is high.

  • Identify tools that can help you grow – 

There are innumerable tools that are available one of which is web CEO tools. The precise and useful knowledge that you exactly need can be given by one of the best digital marketing companies in Delhi like Seo2topp which will assist you each time knowing about various tools. Before resorting to such tools you should understand what current tools you are using, how it is different from the new tools, what all features will the new tool offer, if it is very expensive is it worth the purchase, and so on.

  • Make sure your website runs smoothly without any errors – 

Website owners should have a routine habit to correct the glitches that are technically happening on the website. Even a broken image of your product online can create a very bad impression, so web CEO technical auditing tool can be used for this very purpose. Similarly, web CEO mobile optimization tools should be used to make sure your website is fully operational at each and every platform.

  • Focus on customer experience – 

Better the customer experience you’ll provide to your customers, the better opportunity you’ll have from the contenders and more people will reach the sales funnel. For an effective customer experience provide quick responses, fine design, countless options to go through, convenient processing, feedback mechanism, contact information which will lead to easy communication.

  • Transform your new users to your leads – 

Developing effective strategies that can help you convert your newest users into leads is required and is salient which can be done excellently by one of the best SEO companies India. Your customers staying for long is just not sufficient but should be accumulated by tactics like sending emails and messages, retargeting until it is achieved, call back widgets and many more such ways can help you get leads.

  • Increase and engage your Google rankings – 

Knowing what your ranking is and then improving it is highly necessary these days which can be done fruitfully by web CEO by putting in your desired keywords and finding where do you actually stand. Rankings change from time to time, therefore it is thoroughly important to take measures like improving content if required, changing the keywords altogether, etc.

  • Optimization of voice search – 

Voice search goes hand in hand with shopping and it is known to get the highest rankings. Therefore optimization of voice search can help in enhancing your page to a great level.

  • Focus on Click-through rates – 

If your page is attractive enough then no one can stop customers from coming and then never leaving. Effectively using click-through rates can assist a lot in promoting the very page. People will click when they’ll get attracted. For example, text posts are boring but posts with images and videos help get a larger audience. Making use of a heat map generator to know about what actually the users do on your page and till where they actually visit. Increasing the ranking of your money page should be in your priority list.

5 Leading Ways For Social Media Marketing In 2020

5 Leading Ways For Social Media Marketing In 2020

Social Media Marketing is of utmost importance in today’s time owing to the fact the impact it can create to advertise about umpteen products and services. In truth, every business or organization takes assistance from social media marketing to step up the ladder of success and surpass their contender’s by hiring reliable and worthwhile services from a social media marketing company like Seo2topp.

For your products to shine and be appreciated by the public it is vital to know where you are located and where your consumers can find you conveniently, saying that social media management is necessary as it heightens success rate tremendously.

In light of the above information here are 5 fine and constructive tools for social media marketing in 2020:

1. Try and fill all the necessaries in your profile

People are not aware of the fact as to how important and relevant it is to convey the information that the public needs today without which a trust bond can’t be formed. The first and foremost step should be to follow Facebook page management by filling all the necessaries, nothing should be missed out in your profile section. All these are conveniently followed by Seo2topp. For example, under the about section of Facebook you have an option to include links to other social media profiles which in turn can help you in expanding your visibility.

  1. Make use of distinctive icons for your website

Every organization’s motive is to be on the top whenever an individual searches for a relevant product or service. Professional Social media marketing companies like Seo2topp works by providing quality Social Media Marketing Services which can help you to increase brand awareness and to update your audience about your new products and services. Organizations are contending to work notably by adding efforts on graphics and variegated colour to attract consumers.

  1. Generate targeted ads

There are copious ways to target people through the system of ads. Ads are seen to appear on Facebook, Instagram, platforms for the purpose of promoting business. Instagram campaign management lends a hand by targeting people for more profits and growth. To be precise at any time when you buy a product, let’s say Shoes or self-care items, you notice that more ads start to appear on that particular item since Instagram senses out your habits. This is one of the best techniques for social media management.

  1. Offer contests and giveaways

This tool or tactic provides maximum engagement as compared to others. Forming contests and offering giveaways is a simple way yet most successful and profitable. Social media management involved quite many user-generated contests that are designed especially for certain special events.

  1. Form an ambassador scheme or project

LinkedIn advertising campaigns or Instagram campaigns, they are all made with a motive to increase or proliferate awareness amongst customers. Likewise, the ambassador program is also formed for the impetus of creating awareness where you work with zealous customers but this plan of action takes time till then you can offer discounts and diverse schemes to your customers in order to keep them close and not lose them.

These are some of the tools or stratagems which can shoot up your engagement and visibility and with these, there are plenty more ways to achieve it. More important is to track the effectiveness of each and every campaign of yours whether it is Instagram campaign management or Facebook campaigns to know you on the path of profile or Loss which can be done by engaging with an effective and reliable organization like Seo2topp.

 

How Digital Marketing Services Helps E-commerce Business During COVID-19 Pandemic

How Digital Marketing Services Helps E-commerce Business During COVID-19 Pandemic

In Covid-19 almost every single business is in a loss, in this environment, you can’t even imagine starting a new business. Due to the Lockdown, the small industries that are into non-essential goods have either shut down or facing huge losses. Many industries have faced a decline in traffic.

The only way to fight with this virus is to lock down inside the home and every country is under lockdown. Almost everybody is at home while some of them working from home and some don’t have any work. During this time the websites and social media channels have seen the huge hike in the traffic.

Some Companies have updates or create their company’s websites, created Social Media Channels, started using Digital Marketing services like SEO, SMM, etc. The Company that was totally dependent on Traditional ways of advertising has also started allocating the budget towards Digital Marketing.

We all know that the situation will not be under control in the near future. Markets are closed and everyone is trying to move their business online, but if you won’t use the Digital Marketing Trend, then all of your efforts will be wasted. So in this article, we will suggest some of the best Digital Marketing trends which will help your E-commerce store in this pandemic.

 

Digital Marketing Strategies That You Should Have to Adopt During COVID19 Pandemic

1. Use Social Media Channels to connect with Customers

Everyone is locked at home, No one can go meet with their family and friends. So right now everybody is on Social Media. According to the data, during the Lockdown the users spend around 4-5 hours on Social Media channels like Facebook and Instagram. So, this is the right time to join social Media and Connect with customers, Show them your product or services, and build a good relationship with your existing customers.

2. Start work on Local SEO

During this Pandemic, we all look for a local destination for service and supplies. So you should start working on Local SEO Strategies and make sure you optimize your website for “Near Me” Searches. This will help you to grow your business in your neighborhood and will help you to build a healthy relationship with your customers.

3. Start using Paid Ads

We all know that currently, the virus has affected almost every business, some businesses are cutting their cost and some are closed. So right now the number of advertisers has been declined but the amount of traffic has been increased. This led to a decrease in cost per click so if you want to run PPC ads for your website then this is the best time to do so.

4. Getting started with SEO

Coronavirus has changed the consumer’s mind. Malls and Market are closed and most of us are ordering the daily need product online. According to a survey, almost 20% of consumers who usually purchased the product from Malls and Market are now preferred to buy products online. If you do SEO perfectly then your E-commerce store will appear on the first page and you will definitely increase the traffic and the conversion.

5. Start using E-mail Marketing

E-mail Marketing is one of the best ways to increase brand awareness and to build healthy relationships with existing customers. If you already have the list of your exciting customers then you can start by sending them personalized emails.

 

Five Essential Digital Marketing Strategies for Business Success

Five Essential Digital Marketing Strategies for Business Success

Here are five ways of digital marketing strategies through which you can boost your business and expand it.

As we all know the fact that the internet has become an important part of our everyday life. Therefore the need for digital marketing has become crucial in order to advertise and promote our businesses. Digital marketing is an effectual way to attract new potential customers online and hold them as it will help you to grow your brand.

Before we start the essential digital marketing strategies for business success, let us first understand the concept of digital marketing strategies.

It is a series of activities that we perform to achieve our company objective through carefully select the online channels. The word Strategy tells about how we can accomplish our goals in order to flourish our business.

Here are the five Beneficial Digital Marketing strategies for Business Success:

  1. Content Marketing
  2. Social Media Marketing
  3. Search Engine Optimization Services
  4. Email Marketing
  5. Guest Posting Services

Content Marketing

Content Marketing

Why we say that content is the real king in digital marketing because content plays a vital role in order to engage new visitors and hold them so that these visitors read our content and if the content looks attractive to them they will enlist it.

Content marketing is all about the way we present our content in front of visitors as if our content can solve the query of the visitor then they definitely hold our service tells others to check our services. We should make sure that the content is not irrelevant as it will break the interest of our visitor. Content should always to the point and can solve customer problems. You can use different types of content marketing strategies to promote your content in front of others such as

  • Blog writing
  • Article Submission
  • Question & Answer

Blog Writing: Establish a strong blog with significant information to help to restrain the new visitors. Posting neoteric and refreshing content regularly or weekly basis helps us to hold the engagement.

Article Submission: refers to the writing of articles that are relevant to your business and then getting them added them into the top popular article submission sites or we can post our articles on different social media platforms like Facebook so as to generate the traffic and grab the attention.

Question & Answers is another way to promote our content to those people who are keen to read our content. It allows us and others to change our views on some particular topic which help them to solve problem or we can promote our services in the form of this by giving the answers and thus promote our services. The most popular sites for question & answer is Quora.

Social Media Marketing

Social Media Marketing

For business success, social media plays an important role to promote our services at a wide scale as it became mainstream to tell anything at a global level. The main course of customers is attraction & engagement. First of all, we have to determine the main platforms from where we get our targeted audience. Once we figure out this then we can easily create our business profile and share our valuable information with them.  Additionally, social media marketing gives you the opportunity to launch your new product and promote it through social media posts.
Social media marketing is of two types one is organic marketing and in-organic marketing.

Organic Marketing is a type of marketing in which we promote our service without paying anything to someone. This allows us to increase visibility organically and generate traffic to your website. In simple words, you don’t want to pay advertising charges to platforms like Facebook, Google, etc. to visible on their pages and thus you can achieve your goal naturally.

Inorganic Marketing is a type of marketing in which we have to pay money and advertise our services to show ads to the users when they are browsing through respective platforms. Inorganic marketing is useful for short term use and helps us to increase traffic rapidly. There are some platforms where you advertise your services such as Facebook Ads, Instagram Ads, etc.

Search Engine Optimization SEO

While outsourcing your business always remember that search engine optimization plays a crucial role as it generates organic backlinks for your website which means people will able to recognize your website through different channels whether it was classifieds, business listing, quora, forums or discussions through these medium people will able to understand your service. Search engine optimization consists include on-page optimization and off-page optimization.

On-Page Optimization: As the name suggests on-page optimization is those activities in which we perform activities on the website like website audit, competitor analysis, etc. On-page optimization allows us to rank our website in Google SERP’s. Improve google position and search ranking.

Off-page optimization is those activities in which we perform activities for the website like classifieds, ping submission, bookmarking, competitor analysis, Business Listing, etc. These activities help a website to get relevant backlinks for the website and also generates leads.

Email MarketingEmail Marketing

For a perfectly successful business, we always wish to expand our business and attract new customers for this you have to target the specific type of audience to whom you want to sell services. Email marketing is such a kind of activity which helps you to target those specific people and send attractive mail to them so that they may love our services and thus we can expand our business globally. Email marketing also consists of email Extraction or Fetching.

Email Fetching is a technique through which we can target those emails which are similar to our services so that it helps us to sell our services to those people who are interested in it. With the help of Google, we can easily extract the mail of the company to whom we are targeting.

Conclusion

So Digital Marketing is a pursuit through which we can achieve effective business success. In today’s online world everyone wants to get their services online for this digital marketing or online marketing strategies plays an ultimate goal to empower brand awareness. It is a plan of action through which increases traffic and holds engagement and increases the visibility of brand or services.

Latest Marketing Trends We Can’t Wait to See in the Upcoming Year

Latest Marketing Trends We Can’t Wait to See in the Upcoming Year
  1. Artificial Intelligence

With technology intermixing with all aspects of our lives, it hasn’t spared the advertising and marketing industry too. Chat bots are preferred where one can talk 24/7 to an assistance related to any help he/she wants, this is a part of AI and is expected to become more popular by this year.

 

  1. Video marketing

Just scrolling through your social media feed you will encounter more videos than normal motionless picture advertisements because this is an age that prefers live video streams, 360-degree videos, video demonstrations, branding clippings over any of the old advertising techniques. With this, we will see more people turning to this strategy and more tools which will analyze the consumer response to video will emerge.

 

  1. Marketing attribution

It simply means the relationship between marketing and revenue. It measures the quality of specific Marketing Avenue based on their performance. It helps you to understand better where exactly your customers are viewing your products more.

 

  1. Interactive content marketing

People will be more influenced to buy the products or visit your website when the content displayed is user interactive. Engaging customers in a few contents and offers or giving them an ability to personalize the content and then see the changes is something that is appreciated by the users and hence this will be one of the trends one will see emerging in this year.

 

  1. Influencer marketing

It is surely an age of AI but let us not forget that it is the people who have made the robots and hence they are also capable of carrying out campaigns and influencing people. 2018 will also see individual or group of people convincing others to use the product. Authenticity needs to be maintained and thus comes this marketing strategy.

 

 

 

Facebook Marketing Tips for Indian Online Stores: Types of Facebook Ads & Targeting your Audience

Facebook Marketing Tips for Indian Online Stores: Types of Facebook Ads & Targeting your Audience

Facebook is a Place that houses more than 1.1 billion users across 213 countries in the world. That would make it the third most populous country in the world if it were one! This means it is one of the best platforms for any business to push its products to new customers, create a brand name and build a personal relation with its customers. If you have an online store and you are looking to advertise your products to the right people, Facebook is THE platform to do so.

When Chumbak Company started out in 2010 as a store that sold cool and funky accessories with an Indian touch, they used Facebook advertising to catapult to popularity. They used Facebook ads to grab users engaged with the brand, drive new people to the page, increase traffic to its product range and to promote offers and discounts. Then 25% of their online revenue now comes from Facebook. The ROI is as high as 5 times the total spend and 30%-40% of their total website traffic comes from Facebook.

That is the power of Facebook paid marketing. In this blog, we go through everything you need to know about advertising on Facebook to take your e-commerce store a couple levels higher and boost those sales figures.

For simplicity’s sake, we divide the blog into 2 parts.  1st part, we talk about the following topics:

  • All Different types of ads you can create on Facebook.
  • The different points you have to define and target the people who see your ads.

In the 2nd part we went deeper into the topic and explore the following points:

  • How to understand and to use the Facebook ad interface.
  • How to analyze data and to track your ads’ performance.
  • How much capital you should spend on Facebook ads.
  • So let’s get started now!
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