Latest Marketing Trends We Can’t Wait to See in the Upcoming Year

Latest Marketing Trends We Can’t Wait to See in the Upcoming Year
  1. Artificial Intelligence

With technology intermixing with all aspects of our lives, it hasn’t spared the advertising and marketing industry too. Chat bots are preferred where one can talk 24/7 to an assistance related to any help he/she wants, this is a part of AI and is expected to become more popular by this year.

 

  1. Video marketing

Just scrolling through your social media feed you will encounter more videos than normal motionless picture advertisements because this is an age that prefers live video streams, 360-degree videos, video demonstrations, branding clippings over any of the old advertising techniques. With this, we will see more people turning to this strategy and more tools which will analyze the consumer response to video will emerge.

 

  1. Marketing attribution

It simply means the relationship between marketing and revenue. It measures the quality of specific Marketing Avenue based on their performance. It helps you to understand better where exactly your customers are viewing your products more.

 

  1. Interactive content marketing

People will be more influenced to buy the products or visit your website when the content displayed is user interactive. Engaging customers in a few contents and offers or giving them an ability to personalize the content and then see the changes is something that is appreciated by the users and hence this will be one of the trends one will see emerging in this year.

 

  1. Influencer marketing

It is surely an age of AI but let us not forget that it is the people who have made the robots and hence they are also capable of carrying out campaigns and influencing people. 2018 will also see individual or group of people convincing others to use the product. Authenticity needs to be maintained and thus comes this marketing strategy.

 

 

 

Facebook Marketing Tips for Indian Online Stores: Types of Facebook Ads & Targeting your Audience

Facebook Marketing Tips for Indian Online Stores: Types of Facebook Ads & Targeting your Audience

Facebook is a Place that houses more than 1.1 billion users across 213 countries in the world. That would make it the third most populous country in the world if it were one! This means it is one of the best platforms for any business to push its products to new customers, create a brand name and build a personal relation with its customers. If you have an online store and you are looking to advertise your products to the right people, Facebook is THE platform to do so.

When Chumbak Company started out in 2010 as a store that sold cool and funky accessories with an Indian touch, they used Facebook advertising to catapult to popularity. They used Facebook ads to grab users engaged with the brand, drive new people to the page, increase traffic to its product range and to promote offers and discounts. Then 25% of their online revenue now comes from Facebook. The ROI is as high as 5 times the total spend and 30%-40% of their total website traffic comes from Facebook.

That is the power of Facebook paid marketing. In this blog, we go through everything you need to know about advertising on Facebook to take your e-commerce store a couple levels higher and boost those sales figures.

For simplicity’s sake, we divide the blog into 2 parts.  1st part, we talk about the following topics:

  • All Different types of ads you can create on Facebook.
  • The different points you have to define and target the people who see your ads.

In the 2nd part we went deeper into the topic and explore the following points:

  • How to understand and to use the Facebook ad interface.
  • How to analyze data and to track your ads’ performance.
  • How much capital you should spend on Facebook ads.
  • So let’s get started now!

Learn all About Re-Marketing to Keep Yourself Visible!

Learn all About Re-Marketing to Keep Yourself Visible!

You don’t make brand loyalists in one day. You gain them by wooing them over a period of time and making sure you are always there for them! Welcome to re-marketing, the age old techniques of keeping yourself visible.

As markets expand, more and more sellers keep pouring in and it becomes essential that your brand maintains its visibility among its customers and potential customers to stay in the game.

Take Coca-Cola for example. A century old company covering almost all countries, reaching a wide customer base varying from supermarkets in big cities to chai- stalls in villages. But they still keep coming up with new brilliant new campaigns like the recent initiative “Small World Machines”. Why do you think so?

 

Because re-marketing works!

If they don’t work hard on retaining their existing customers, they’re bound to lose them to some other brand!

You must surely be aware of Coke Studio. Wonderful show, isn’t it? But, what has Coke got to do with collaboration of musicians? It neither sells musical equipment nor does it make you sing better. Then why create a music show? Because no matter what your brand deals in, a music show is a great initiative to bring people together and push forward an aware brand image!

Retaining existing customers and reaching out to those new customers is one of the key points to keep in mind when thinking of trying to increase online sales.

 

So how do you re-market your brand?

 

  1. Search Engine Re-marketing: Be where everyone’s looking for you! 

Use keywords relevant to your store to make sure Google, Yahoo, Bing, etc. get your store early in their search indexes.

If you are selling, say, gifts on your store, try using unique names for your products that will make sure you appear on the first page of search engine searches. Example: Just before a major festival, choose the festival name as your keyword to get high traffic to your store!

 

  1. Social Media: Because that’s where everyone is! 

Everybody’s on social media these days! Whether it is Facebook, Twitter, Pinterest, Blogs, etc.

A good chunk of your customers are already there and they are constantly observing what you are up to as a brand.

Make sure you interact with them, give them irresistible offers. Play with them, engage with them.

  1. Email Re-marketing: The good old way to reach out to people!

You are in your office Monday morning, you open your mail and you see an awesome offer giving you a discount on a certain product from your favorite online store?

Email isn’t dead, yet. Use Email marketing ads to woo the deep pocketed, tech savvy, office going professionals to your store and get them to buy stuff online.

 

  1. Offline Re-marketing: ‘Cos sometimes the virtual world isn’t enough!

Why should only those online have all the fun? The offline people too want to grab your products!

When you have awesome products to sell, it is imperative that you showcase your products offline as well to reach a wider range of customers. There are flea markets, exhibitions, school/college fests happening at every nook and corner of every city. You should grab the opportunity and be there with your products to mark your presence in people’s mind.

Remember, to see the best effects of re-marketing, choose your channel by keeping your audience in mind! Are they more likely to be looking for you on search engines, or do you think you can reach them better through E-mail? Plan well and reap the benefits!

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